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Remo's M.O.
Time Out Sydney | Australia | 10 September 2008
From bricks and mortar to online store, shopping at REMO still pops Andrew Georgiou's cork
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Double Take | Dare Jennings & Remo Giuffré
The Weekend Australian Magazine | Australia | 02 February 2008
Mambo founder Dare Jennings, 57, and Remo Giuffré, 47, of the REMO General Store talk to Drew Warne-Smith about a friendship that's flourished in hard times.
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Favourite Things | Remo Giuffré | Entrepreneur
SMH Good Weekend | Australia | 01 December 2007
The Favourite Things page appears weekly in the Good Living Magazine, enclosed within the widely read Saturday edition of the Sydney Morning Herald. For this issue, REMO founder Remo Giuffré has been asked to identify three of his favourite things.
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Money runs poor second to pursuit of a passionate life
The Australian | Australia | 17 October 2007
Money runs poor second to pursuit of a passionate life. Entrepreneur Remo Giuffré’s first investment experience was property. Here he answers Anna Fenech's questions and makes some True Confessions.
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ONLINE RETAILING GETS PERSONAL
The Australian | Australia | 25 August 2006
A curious name sits among a list of the world's most-loved trademarks on respected international branding website Lovemarks. REMO General Store, cult creation of Sydney businessman Remo Giuffre, slots in at No 10, one spot behind Google and ahead of household names such as Guiness and Coca-Cola. [Some years ago] REMO went off the track and on to the Internet but kept its customers loyal, writes Cameron Cooper.
Caption: Accidental Strategist: Remo Giuffre at his Sydney warehouse
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Remo Giuffré Interview (Cover Story)
Dumbo feather ... pass it on. | Australia | 01 November 2005
As we suspect is the case for many people, our introduction to REMO General Store occurred many years ago on a visit to Sydney. A friend had a holiday job at the Store – there was nothing else like it then and hasn’t been since ... Described by J. Peterman as “one of the foremost talents in the world as an innovative retailer, creative director and brand builder”, his story is one of dogged determination and true genius. Here it is ...
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GENERAL IDEAS
PAPER Magazine | USA | 18 July 2005
Three international shopkeepers—Sarah from Collette [Paris], Laura Wills from Screaming Mimi's [New York] and Remo Giuffré from REMO General Store [Sydney]—reveal some of their secrets ...
At the quirky virtual general store REMO, a maverick retailer's keen eye and folksy presentation elevate the ordinary to the extraordinary."
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As You Like It | Interface Value
CIO Magazine | Australia | 08 June 2005
When Remo's bricks and mortar store collapsed, the company reached out to its loyal customers online - and is now reaping the benefits. According to Randy Komisar, the author of "The Monk and the Riddle: the education of a Silicon Valley entrepreneur" (Harvard Business School Press, 2000): "REMO was an online brand before there was an online."
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REMO: Q&A with entrepreneur Remo Giuffre
McGRATH Magazine | Australia | 09 April 2005
Cover Story. Mention REMO General Store to almost anyone in Sydney and the main response will be one of nostalgia and delight. Since the closure of the Oxford Street store in the 90s, you may have thought that REMO was gone and forgotten. Think again. It is back and Sydney-based founder Remo Giuffre is serving a global customer community online.
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HIP Replacement
Who | Australia | 18 July 2003
"Six years after breaking Sydney's heart, the REMO General Store is back – here, there and everywhere. ¶ Remo Giuffré, the owner and brains behind Sydney's cool and quirky REMO store, is holding a collage he made in 1997 when, financially depleted, he closed the doors on his shopkeeping dream."
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Making Lots of People Happy
The Education of a Design Entrepreneur | USA | 01 July 2002
"Making Lots of People Happy" is the name of a chapter dedicated to REMO in The Education of Design Entrepreneur ~ a book published by Allworth Press and edited by Steven Heller, the art director of the New York Times Book Review and co-chair of the master of fine arts design program at the School of Visual Arts in New York.
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Crib Sheet: Remo Giuffré
Harper's Bazaar | Australia | 01 June 2002
"The ebullient Giuffré was once the famed purveyor of cult striped T Shirts, Bondi Icebergs swimming caps, Cuisenaire Rods and Kiehl's skincare. The Oxford Street General Store and the beloved Catalogues are gone, but Remo/REMO is back."
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REMO Returns
Sydney Morning Herald | Australia | 09 April 2002
"This Sydney cult fashion brand is back ... After four years working in New York and Silicon Valley, Remo Giuffre, the celebrated proprietor of the much-loved REMO General Store in Darlinghurst is back in Sydney with a plan to revive the REMO empire. But don't bother combing the streets of Darlinghurst or Paddington."
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He's Back
Australian Financial Review | Australia | 12 January 2002
In 1997 "Australia's Most Creative Shopkeeper" left Sydney for the US. In his mind he carried pieces of a jigsaw puzzle that would evolve into a new merchandising model .... Giuffré has brought his "Network Model" back to Australia, and is applying it to a new [and international] REMO online business.
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Trend-setter out of step with net fashion
Australian Financial Review | Australia | 08 November 2000
"Remo Giuffré is a man unused to being on the wrong side of a fashion trend. The founder of the ultra-hip REMO General Store, a Sydney retailing icon that David Jones, Coles Myer and Gowing Brothers all tried to emulate, Giuffré helped define Australian retail fashion in the 1990s."
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Now online, REMO is a state of mind
B&T Marketing & Media | Australia | 20 September 2000
Those readers, especially in Sydney, who remember the REMO General Store, will be happy to know the brand has had a renaissance as a well-considered, well-laid-out Web site, writes Julie McDowall.
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Community Consumption
The Bulletin | Australia | 01 August 2000
"From 1988 to 1996, REMO dominated the Oxford-Crown streets junction in
Sydney's Darlinghurst. An iconic general store founded by Remo Giuffre, it
sold stripey things, beach towels and immaculate cotton shirts; it installed
a cafe with racks of international newspapers and magazines."
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Head for Business
Sydney Morning Herald | Australia | 27 March 2000
"REMO, the yin/yang merchandiser, is back, this time perhaps for eternity. Arguably ahead of its time with its late 1980s opening, the seriously stylish Oxford Street general store is now set to serve the global community."
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Corner Shop King is America Bound
The Sunday Telegraph | Australia | 26 October 1997
"Sad news for the style stricken. Remo Giuffre, who once owned REMO – one of Sydney's most fabled corner shops, on Oxford Street – is packing up his Zero Halliburton trunks for a brand new life in the US with his wife Melanie and daughter Lola."
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Hurry, last chance to buy REMO's best ~ at 0% off
Sydney Morning Herald | Australia | 24 February 1996
"For its many devotees, those who feel defined by its witty epigrammed
T-shirts, laundry
bags and fetish objects from many lands (Italian soap, English toffee,
French beeswax)
the REMO General Store is special. The store has achieved something of a cult status among the obsessive consumers of the world's style capitals."
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Style Merchant
Elle Magazine | Australia | 15 June 1994
"REMO has become a name, an institution and a mail order catalogue providing what it
offered from the start, a kind of automat of stylish objects. Pick a box, any box because
it's all stylish o that invisible, unquantifiable, yet absolutely iron-clad concept of style,
backed up by quality and softened with a little nostalgia."
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Communicating: That's REMO's Secret
The Retailers Digest | Australia | 01 June 1994
"Sydney's REMO store polled more votes in our Australian Retailer of the Year award
than any other single retail outlet. The success of REMO, despite being funded at the beginning of a recession, is a testimony to the importance of the store's philosophy that customers are individuals, and their need for that individuality to be recognised."
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The Best and the Worst of 1992
Catalog Age | United States | 01 January 1993
"Truly the best. Best, No. 1: REMO. No ball game here. Even though I'm a US chauvinist, top honors go to an Australian catalog that many Americans never
have the exhilarating pleasure of seeing. REMO's copy makes all other catalogs seem amateurish. It's so good, it's a cover-to-cover "read." It's so good, it's hard
to describe ... "
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Style Guru Builds Retailing Empire
NZ Marketing | New Zealand | 01 March 1992
"The REMO marketing plan, like everything else about the store, is bold, original and
also a little quirky. For Remo Giuffré, the global shopping mall has already arrived. His task, as he sees it, is to act as a catalyst between consumers and suppliers . Customer loyalty and a growing sense of identification between retailer and client are cornerstones of the REMO marketing strategy."
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The Corner Store
HQ Magazine | Australia | 01 July 1991
Kalman says, "He's got the best store in the world. By far. His are ventures that screw up preconceived notions about what a store should be or what a catalogue should be. They are being watched very carefully by all the retail and catalogue giants around the world ... A New York REMO would blow everybody out of the water."
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Remo of REMO
The Bulletin Magazine | Australia | 07 May 1991
"Mosquito nets, sealing wax, tartan pants, rat traps, a Tiny Tim record ... Remo Giuffre has whatever you need in his store, including products you might not realise that you need ... REMO is not just any old store. It is the most interesting and the most quirky general store in Australia and already has an international reputation."
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